Why do outdoor dried clothes smell so good?

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1 min read
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Nothing beats the scent of fresh line-dried laundry. Here’s how to get it every day…

There’s nothing quite like the smell of freshly washed laundry that’s been blowing in the breeze in the garden on a summer’s day. People have written poems about it. It’s been imitated in candles and air fresheners. But what if there really was a way to bottle up the fragrance and freshness of clean, line-dried laundry?

Here’s the kicker: there is a science behind the scent. Line-dried clothes have a distinctive and unique smell thanks to the photochemistry reaction that takes place when solar rays hit wet fabric. Hung outside, the ultraviolet light from the sun kills bacteria effectively in your laundry. Plus, clothes dried in the sun produce a range of aldehydes and ketones; organic compounds that our noses associate with the scent of plants or perfumes.

So not only does line-drying give clothes that amazing fresh laundry smell, it also helps kill unpleasant odours.

Unique formula

After years of research, the masterminds at P&G have created a formula that mimics the reaction of the sun on washed fabrics, taking the freshness of your laundry to the next level no matter where you dry your clothes. Using unique SolarDry™ technology, new Lenor Outdoorable fabric conditioner lets you enjoy that incredible fresh-air feeling as if you’ve dried your clothes outside on a summer’s day, even when you dry inside.

It’s hard to get that freshly laundered feel in the winter, especially when you’re limited to drying clothes inside. In the UK we have approximately five months of rain each year – and, even when that rare moment of sunshine occurs, one in eight of us have no outdoor space for drying. Indoors, fabrics tend to pick up stale and unpleasant odours from the house that can resurface soon after wearing. With the new wisdom from Lenor Outdoorable you can combat the build-up of musty odours and get that unbeatable straight-off-the-line freshness every day. And it’s the gift that keeps on giving: its unique technology means it continues to deliver freshness long after the fabric has dried, including when it’s folded up in your cupboard and when you’re on the move.

Clean and green

Its ultra-concentrated formula, that’s 2.5x more concentrated than other Lenor fabric conditioners (giving you 60 washes in a small bottle), comes with sustainability benefits, too. With its reduced packaging comes a smaller carbon footprint due to more product being shipped using less space and fuel. Other eco-friendly wins of Lenor Outdoorable include:

  • Bottles made from 100% recycled plastic (excluding the cap and sleeve)
  • 100% recyclable bottles, after the perforated sleeve is removed
  • The ultra-concentrated formula means less plastic and water per wash
  • Manufactured with 0% waste to landfill and 100% renewable energy
  • Saving 25% plastic per bottle compared to other Lenor fabric conditioners

Even in the depths of winter Lenor Outdoorable allows you to bring the outdoors inside. Experience the subtle change in seasons with three different scents: Spring Awakening, Summer Breeze and new Pink Blossom – all from the comfort of your own home when you can’t get outside. Now that sounds genius to us.