Our commitment to reduce
Lenor plastic packaging waste

Reducing packaging waste has never been more important – that’s why Lenor is working towards circular and intelligent packaging to reduce single-use plastics.

Lenor’s packaging is essential in preventing the product from being spoiled or wasted. We are committed to finding more sustainable types of packaging and reducing our ‘plastic footprint’ through the following ways:

  • Renew: Minimize the use of virgin plastic by increasing recycled content
  • Recycle: Promoting recyclability of our packaging
  • Reduce: Finding alternative materials to go from less to zero plastic solutions
  • Reinvent: Pioneering smart technologies

Post Consumer Recycling resin RENEW: Minimizing the use of virgin plastic by increasing
We are committed to maximizing the use of recycled materials in Lenor packaging.

Our Liquid Fabric Softener transparent bottles and Beads bottles use 100%* post-consumer recycling resin (PCR), a material that comes from recycled plastic product waste from consumers or businesses. The majority of our Liquid Fabric Softener colored bottles use 50%* PCR.

* excluding cap & sleeve
Recycle RECYCLE: Promoting recyclability of our packaging
All our packaging can be recycled as shown on the on-pack label. If you can’t find it or you’re uncertain, we’ve put together a table to help you do your bits for the environment!



Packaging OPRL Symbol What does it mean?
lenor gloden orchid recycle at home You can recycle this packaging at home
lenor spring awakening home recycle symbol You can recycle this packaging at home
lenor outdorable fresh  recycle this packaging at home, as long as you remove the sleeve via the side perforation You can recycle this packaging at home, as long as you remove the sleeve via the side perforation
lenor tumble dryer sheets recycle this packaging at home You can recycle this packaging at home
lenor inwash scent booster recycle guidlines symbol You can recycle this packaging at home, as long as you remove the sleeve via the side perforation
Finding alternative materials to plastics REDUCE: Finding alternative materials to plastics
To create a world less dependent on plastic, we are stepping up our efforts to find new alternative materials such as fiber.



Lenor is partnering with paper bottle company Paboco and some of the world’s leading brands to identify packaging solutions to reduce and replace plastic packaging even for liquids. Our first step towards bio-based packaging is a prototype of a paper bottle made from sustainably sourced FSC-certified paper and a thin plastic barrier made from post-consumer recycled PET. In 2022, this first-of-a-kind paper bottle will be trialled in Western Europe to understand performance and consumer feedback.
Building on learnings from this milestone, future versions of the bottle will integrate the lining into the paper bottle, to create a seamless, 100% fiber-based bottle recyclable in any paper waste stream. This first pilot will form the basis of a test and learn strategy to scale up paper packaging and incorporate it more widely across P&G’s portfolio. You can find more info here: https://www.paboco.com/

lenor bottles
lenor bottle
lenor bottle on top of table
Pioneering smart technologies REINVENT: Pioneering smart technologies
As part of the Holygrail 2.0 initiative, we have joined forces with other 160 companies and organisations to pioneer digital watermarks for smart packaging recycling across the EU. Digital Watermarks are tiny imperceptible codes that are embedded onto our packaging and inform automatic sorting equipment how it should be sorted and recycled. This could enable better sorting and higher-quality recycling rates, driving a truly circular economy.





In October 2020, Lenor was the first P&G brand to commercialize Digital Watermarks on some of its packaging. Today, the technology is embedded on all the sleeved Liquid Fabric Softeners, Scent Boosters and Laundry Detergent Liquitabs bags sold in Germany, Switzerland and Austria. You can find more info here: https://us.pg.com/blogs/HolyGrail/ and https://www.digitalwatermarks.eu/

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